How to Write a Web3 Press Release

If you’ve ever skimmed through crypto press releases, you’ve probably noticed two things. First, many sound like ads dressed up as news. Second, most of them never get picked up. That’s because too many projects still approach press releases as hype documents instead of straightforward news.

If you want people—journalists, investors, and your community—to actually read and share your announcement, you need to know how to write a Web3 press release properly. This means sticking to the format reporters expect, writing with clarity, and focusing on information that matters.

In this guide, we’ll go through:

  • The standard Web3 press release format

  • Practical blockchain press release guidelines

  • Best practices for blockchain press releases that actually work

  • Mistakes to avoid in Web3 press releases

  • Effective Web3 and blockchain PR writing tips to help your story travel

Why Press Releases Still Matter in Web3

The crypto space is noisy. Every day, new projects, tokens, and “groundbreaking” platforms appear. In that noise, trust is scarce.

A press release is one of the few tools that can cut through because it:

  • Puts your news into a format that journalists can use immediately

  • Shows your project is professional enough to communicate properly

  • Gives investors and partners confidence you’re serious about what you’re building

Done right, a press release is not hype—it’s credibility.

The Web3 Press Release Format

A press release isn’t flexible like a blog post. It has a structure, and readers expect it. Here’s the template:

  1. Headline – Clear, short, factual.

  2. Subheadline – Optional, adds one line of detail.

  3. Dateline – City and date.

  4. Lead paragraph – The “who, what, when, where, why.”

  5. Body – Supporting details, quotes, context.

  6. Boilerplate – One-paragraph “About” section.

  7. Contact info – How media can reach you.

Stick to this. It’s not creative writing; it’s about making information easy to process.

Breaking Down Each Section

Headline

  • Write in plain language.

  • Keep it under 15 words.

  • Be specific.

  • Use active voice.

Good:
“ABC Labs Raises €10M to Expand Web3 Lending Platform in Europe”

Bad:
“Revolutionary Next-Gen Platform Set to Transform the Blockchain Landscape”

Subheadline

Not required, but useful for extra context.

Example:
“Funding led by XYZ Capital supports European expansion.”

Dateline

Format it as: City, Country – Date

Example:
Berlin, Germany – 2 September 2025

Lead Paragraph

This is where you answer the essentials in two or three sentences:

“Berlin, Germany – 2 September 2025 – ABC Labs today announced it raised €10 million in a funding round led by XYZ Capital to grow its decentralized lending platform across Europe.”

Body

This is where you give context. A good body has:

  • A short expansion on the lead

  • A quote from a founder or partner

  • Numbers (users, funding, growth)

  • Background on your project

Boilerplate

Keep it short—one paragraph max.

“About ABC Labs: Founded in 2021, ABC Labs is a decentralized lending platform built on Ethereum. It allows users to borrow and lend digital assets with near-zero fees. Today, ABC Labs serves over 100,000 users with more than €500M total value locked.”

Media Contact

Don’t forget this.

Media Contact: Jane Doe, PR Manager – jane@abclabs.io – Telegram: @janedoe

Best Practices for Blockchain Press Releases

Here are the rules you should follow if you want your release to get traction:

  • Focus on one story only. Don’t bundle three announcements together.

  • Use plain, clear language. Explain technical terms briefly.

  • Provide numbers that back up your claims.

  • Add a quote to make the release more human.

  • Stay under 600 words. Respect readers’ time.

  • Format with short paragraphs and bullet points.

  • Avoid making financial promises.

  • Include keywords naturally (project name, product type, blockchain sector).

  • Distribute it smartly—not just on your site but also via wires and journalists.

Mistakes to Avoid in Web3 Press Releases

Here’s what causes a press release to fail:

  • Overhyping with empty words like “first-ever” or “groundbreaking.”

  • Writing it like an ad instead of a piece of news.

  • Issuing a release about something minor (small UI updates don’t count).

  • Forgetting the contact info.

  • Sending it at a bad time (weekends, holidays, or during major market chaos).

  • Making it too long. Nobody reads a 1,500-word release.

  • Skipping legal review—especially if you’re talking about tokens.

Strong vs Weak Headlines (Comparison Table)

Weak Headline Strong Headline
“XYZ Token to Revolutionize the Future of Blockchain” “XYZ Labs Launches NFT Marketplace With 50,000 Verified Artists”
“Groundbreaking DeFi Project Set to Change the Game” “DEF Protocol Introduces Instant Stablecoin Swaps With €0.01 Fees”

The strong ones are factual. The weak ones are fluff.

Practical Tips for Writing

  • Imagine a journalist copying your release word-for-word. Does it read like news?

  • Add metrics—user numbers, TVL, funding—any proof points.

  • Keep quotes short so they’re easy to reuse.

  • Link to supporting materials (docs, GitHub, blog).

  • Ask yourself: why would anyone outside the project care about this?

Distribution Matters

Even a perfect press release fails if nobody sees it. Here’s how to spread it:

  • Press release wires (Chainwire, GlobeNewswire, etc.)

  • Direct outreach to journalists covering crypto

  • Your own newsroom on your site

  • Social channels (X, Telegram, Discord, LinkedIn)

  • Community shares to amplify the reach

FAQs on Writing a Web3 Press Release

1. How long should a Web3 press release be?
Keep it short. Aim for 400–600 words. Long enough to cover the news, short enough to keep attention. If you have more details, link to a blog post or whitepaper instead of stuffing the release.

2. Can I include token price predictions in my press release?
No. Never include token price or investment promises. It’s risky legally and makes your project look unprofessional. Stick to facts like launches, partnerships, funding, or growth metrics.

3. What’s the best time to send out a press release?
Weekday mornings are best, especially Tuesday to Thursday. Avoid weekends, holidays, or big market events. If major crypto news breaks (like an exchange collapse), hold your release until the noise clears.

4. Should I write in first person (we, our)?
No. Press releases should be in third person. Instead of “We launched,” write “ABC Labs launched.” This keeps it neutral and more professional.

5. Do journalists really read crypto press releases?
Yes, but only if they’re written well. Journalists skip over hype-filled releases. They pay attention to those with clear news, solid facts, and proper structure. A good release makes their job easier—and that’s why they’ll use it.

Final Word

A Web3 press release is not about hype. It’s about trust and clarity. Use the standard format. Write factually. Avoid the mistakes most projects make. Back up your claims with proof.

Do that, and your release will actually get read, picked up, and shared. That’s how you write a Web3 press release that works.

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