BlockDAG — Powering a Record-Breaking Presale Through Strategic PR, KOLs & SEO

Project overview

BlockDAG, an innovative blockchain platform built on Directed Acyclic Graph technology, entered the market with a bold presale target. As a newcomer in a competitive landscape, they needed instant credibility, strong community traction, and maximum exposure to crypto investors worldwide — all before their token officially launched.

Rankovate was brought in to craft a multi-pronged strategy that would position BlockDAG as one of the most anticipated presales of the year.

Challenges & constraints

Projects solution

Rankovate designed a high-intensity launch campaign with layered execution:

  1. Authority-Building Press Releases

    • Published multiple press releases at key presale milestones to create ongoing visibility.

    • Distributed across top-tier crypto outlets (MSN, Benzinga, Barchart, Digital Journal) to build investor trust.

  2. Targeted KOL Growth Campaign

    • Partnered with influential crypto YouTubers, Twitter personalities, and Telegram channel admins to reach retail investors.

    • Hosted AMA sessions and livestreams to educate the community on the tech and roadmap.

  3. Presale-Focused SEO

    • Optimized the BlockDAG presale landing page for high-intent keywords like “best crypto presale,” “early blockchain investment,” and “next big crypto.”

    • Created blog articles and educational content that ranked in Google searches during the presale window.

Outcome:

  • Achieved sold-out presale phases ahead of schedule.

  • Built a community of over 50,000 engaged members across Telegram, Discord, and Twitter.

  • Established strong organic search presence for presale-related keywords, sustaining investor interest post-launch.

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Success Rate

Lets address your questions today!

The campaign ran for 6 weeks, covering the full presale window with staggered promotional pushes.

Consistent media coverage, credible KOL endorsements, and transparent communication played key roles.

No — the strategy balanced paid influencer marketing with organic SEO and earned media to maximize ROI.

Absolutely. This approach is tailored for presales and works especially well for projects aiming to hit aggressive funding targets quickly.