Crytocoin, a blockchain-based digital asset platform, sought to expand its brand credibility and investor trust ahead of a major product rollout. They partnered with Rankovate to design a focused Public Relations campaign targeting financial, tech, and crypto media outlets to amplify awareness and strengthen authority across the digital ecosystem.
The objective was simple: build legitimacy, attract investors, and establish Crytocoin as a credible voice in blockchain innovation.
Before working with Rankovate, Crytocoin faced several common early-stage hurdles:
Rankovate developed and executed a targeted PR distribution strategy, tailored to Crytocoin’s audience and milestones:
Press Release Strategy
Created a compelling, story-driven press release highlighting Crytocoin’s innovation and roadmap.
Ensured alignment with top-tier media standards and SEO-friendly formatting.
High-Authority Distribution
Distributed across premium outlets such as Digital Journal, TechBullion, Analytics Insight, and MarketWatch-affiliated networks.
Optimized syndication for indexing on Google News and crypto aggregators.
Performance Tracking
Monitored impressions, backlinks, and Google indexation to measure ROI and outreach performance.
The campaign achieved rapid brand visibility and reputation growth within weeks:
Published on 150+ media outlets across tech and finance domains.
Indexed on Google within 48 hours, boosting Crytocoin’s discoverability.
+240 % surge in branded search volume post-campaign.
Crytocoin’s PR success reinforced its market position and helped secure early investor engagement ahead of its platform expansion.
Coverage appeared within 24–48 hours, with ranking visibility by week 2.
Outlets included TechBullion, Digital Journal, and other high-domain crypto publishers.
Yes, but the framework supports scalable, repeatable PR launches for future updates.
Yes — backlinks and domain mentions improved overall brand authority and search performance.
Cryto Coin
Crypto Mining
www.crytocoinminer.com
PR Distribution
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