Uniswap, one of the leading decentralized finance (DeFi) platforms, partnered with Rankovate to enhance its organic reach and authority within blockchain search results. The primary goal was to solidify Uniswap’s position as the most discoverable DeFi protocol on Google through advanced on-page optimization, data-driven keyword strategy, and link-building within the crypto ecosystem.
Rankovate designed a comprehensive SEO strategy tailored for DeFi audience engagement and technical precision:
Keyword & Content Optimization
Identified high-value transactional and informational keywords such as “swap crypto instantly,” “DeFi liquidity pool,” and “Uniswap exchange guide.”
Optimized metadata, alt tags, and internal linking to maximize crawl efficiency.
Refreshed blog content to better serve DeFi traders and liquidity providers.
Technical SEO Improvements
Audited site architecture for Core Web Vitals and index depth.
Implemented schema markup for articles and protocol documentation.
Authority Building
Secured backlinks from top DeFi and blockchain publications, improving domain trust and authority metrics.
Collaborated with crypto news aggregators for organic citation growth.
The SEO campaign generated measurable, sustainable growth within 90 days:
+198 % increase in organic traffic from DeFi-related searches.
+120 % boost in keyword rankings across 20+ target phrases.
Uniswap’s organic traffic now sustains consistent top-tier visibility, improving both liquidity volume and user acquisition through search.
Initial ranking movement was visible in the first month; major traffic growth by month three.
No — the entire performance lift came from organic SEO improvements.
Yes — the visibility increase led to a notable rise in new traders and liquidity providers.
Absolutely. The same framework can be adapted for other DEXs and DeFi ecosystems.
UNISWAP
Coins Swap
app.uniswap.org
SEO
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